Marketing Currents - Business and Marketing Current Events

From Mad Men to machines? Big advertisers shift to AI


Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.

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Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are the different advertising channels?
  4. What is AI?
  5. What are two examples of popular AI software programs?
  6. Why would some of the world’s biggest advertisers be experimenting with AI?
  7. Based on what you learned in this news story, explain how AI could be used in marketing.
  8. What are ethics?
  9. Do you think there are some scenarios where the use of AI could be considered to be unethical?
  10. What is one example?
  11. If you were an advertising professional, would you consider using AI in your marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.