Marketing Currents - Business and Marketing Current Events
Category: E-commerce

Target primes itself for ‘Deal Days’ sales extravaganza

Target is launching a major online promotion that starts one day earlier than Amazon Prime Day. Hours after Amazon publicly confirmed the 2021 edition of its annual Prime Day sales event will be held June 21-22, Target revealed its “Target Deal Days” digital sale takes place this year Sunday, June 20 –

Read More »

Nordstrom launches Livestream Shopping with Burberry event

Nordstrom Inc. announced the launch of its “Livestream Shopping” channel on Wednesday, with a Burberry styling event kicking things off on March 18. Nordstrom says Livestream Shopping will blend its in-person and virtual capabilities, as well as its expertise in a variety of categories, from fashion to beauty and home. Customers can interact with

Read More »

Ikea ditches catalogue after almost 70 years

Ikea is ending its bible-sized annual catalog after 70 years in publication. The Swedish retailer cited the increasing shift to online browsing and shopping for the end of its catalog. Ikea said in a statement it has “taken the emotional but rational decision to respectfully end the successful career” of

Read More »

Walmart’s new store design proves browsing is dead

COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point. The days of lazily strolling

Read More »