Marketing Currents - Business and Marketing Current Events

Got a gift and it’s not love? Retailers teaming up with FedEx, UPS, Whole Foods and others to make returns easier.


Retailers and shipping companies have struggled to get shoppers’ holiday gifts delivered on time. Now, they’re gearing up for what’s expected to be a brutal season for unwanted goods headed back in their direction.

Following a coronavirus pandemic-fueled surge in online sales, up to $70.5 billion worth of online holiday purchases are expected to be returned…

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Discussion Questions:

  1. What is e-commerce?
  2. What is retail?
  3. How has the pandemic influenced the way consumers shop?
  4. How do consumer behaviors impact retail and e-commerce?
  5. What is customer service?
  6. Why is customer service important?
  7. How might this story represent an example of customer service?
  8. Do you think it is more expensive for companies to make returns easier? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.