Marketing Currents - Business and Marketing Current Events
Category: E-commerce

Why Amazon makes you click a box to redeem coupons

Saving money can take a little extra effort: clipping coupons, searching for a promotional code, signing up for an email list….But Amazon sometimes makes us check a box to save. Huh? Those orange “coupon” banners below the price on Amazon’s online store are a head-scratcher. Click here to read the

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Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement

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15 Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers

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El Pollo Loco launches its first retail shop

El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers?

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Etsy offers shoppers AR-based digital ‘home’ shopping experience

Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and

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