After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:
Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions:
Does Santa listen to podcasts? If you find a bag of AG1, a HelloFresh meal kit, or a Helix mattress under the tree, we might have our answer. Click here to read the story at marketingbrew.com. Discussion Questions:
Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you
Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What
Saving money can take a little extra effort: clipping coupons, searching for a promotional code, signing up for an email list….But Amazon sometimes makes us check a box to save. Huh? Those orange “coupon” banners below the price on Amazon’s online store are a head-scratcher. Click here to read the
It’s Girl Scout cookie season in California, which means hundreds of thousands of girls armed with decadent treats, selling as many boxes as they can to meet their cookie quotas. Let’s face it: Most of us have a favorite Girl Scout cookie. Whether it’s Thin Mints or Trefoils, one thing