• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Fashion Marketing

Differentiation

L’Oréal is giving lipstick and brow looks some new high-tech twists

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years01/07/2023 ago
Branding

Meet the Rising Brand Upcycling McDonald’s Uniform into Workwear

Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years12/11/2022 ago
Branding

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99

A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…

By Chris Lindauer, 2 years11/26/2022 ago
Branding

The top 5 branded Roblox activations of 2022, from luxury shopping to sustainable farming

When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. Click here to read the story at thedrum.com. Discussion Questions: What is digital marketing? Why is digital marketing important Read more…

By Chris Lindauer, 3 years11/11/2022 ago
Brand Loyalty

Hollister tackles cart abandonment with new payment solution

Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What Read more…

By Chris Lindauer, 3 years10/16/2022 ago
Brands

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…

By Chris Lindauer, 3 years09/25/2022 ago
Brands

e.l.f. Beauty Takes on Inflation With Pricing

In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing? Read more…

By Chris Lindauer, 3 years09/25/2022 ago
Brands

Heinz Wants You to Wear Clothes with Ketchup Stains

Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a Read more…

By Chris Lindauer, 3 years09/04/2022 ago
Brands

72% Of College Students Shopped Fast Fashion In 2022; Can ThredUP Change Their Wasteful Ways

Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…

By Chris Lindauer, 3 years08/28/2022 ago
Fashion Marketing

Applebee’s Created a Lip Gloss That Tastes Like Your Favorite Chicken Wing Flavors

Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is Read more…

By Chris Lindauer, 3 years08/21/2022 ago

Posts pagination

Previous 1 2 3 4 … 7 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.