Marketing Currents - Business and Marketing Current Events

L’Oréal is giving lipstick and brow looks some new high-tech twists

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At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup.

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is CES?
  2. What is event marketing?
  3. How might CES represent an example of event marketing?
  4. Why do you think businesses and brands use events as a form of marketing?
  5. What kind of business is L’Oreal?
  6. Why would L’Oreal be at CES?
  7. What is differentiation?
  8. What type of product is L’Oreal showcasing at CES that might differentiate the brand from competitors?
  9. What is a product launch?
  10. Why do you think an effective product launch strategy might be important to the long term success of the product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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