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Influencer Marketing

Hospitality & Tourism

DJ Khaled is letting you stay in his shoe closet for $11 a night on Airbnb

If the shoe fits, stay right inside of it!  DJ Khaled is unlocking one of his most treasured rooms — his shoe closet.  Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years12/11/2022 ago
Advertising

Pete Davidson Is Helming Taco Bell’s Breakfast Pop-Up Campaign

Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here Read more…

By Chris Lindauer, 3 years10/09/2022 ago
Entrepreneurship

MrBeast Burger hints at more physical locations after record-breaking debut

A lot of people showed up for the opening of the first physical MrBeast Burger restaurant—so many, in fact, that the brand is now putting out feelers on the possibility of franchising.  Click here to read the story at restaurantbusinessonline.com. Discussion Questions: Who is MrBeast? What is entrepreneurship? Is MrBeast Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Brand Loyalty

IHOP opens International Bank of Pancakes and launches loyalty program

IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty? Read more…

By Chris Lindauer, 3 years04/17/2022 ago
Brands

Aerie Flips the Social Media Algorithm Positive for Spring 2022

American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values? Read more…

By Chris Lindauer, 3 years03/18/2022 ago
Influencer Marketing

Panera Reveals ‘Ugly’ Festive Cups for the Holiday Season, Designed by TikTok Star Emily Zugay

Panera is embracing the “ugly’ with its 2021 holiday cup collection.  The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…

By Chris Lindauer, 3 years12/05/2021 ago
Cause Marketing

Popeyes teams with Megan Thee Stallion on hot sauce, franchising

Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Fashion Marketing

Hollister launches ‘Social Tourist’ with teen influencers

In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the Read more…

By Chris Lindauer, 4 years05/08/2021 ago
Advertising

Taco Bell enlists ‘world’s largest influencer’ for new ad campaign

It’s not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon. On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the “Taco Moon.” To celebrate, it’s planning to hand out for Read more…

By Chris Lindauer, 4 years05/02/2021 ago
Brands

White Castle cooks up brunch recipes, branded merch for Easter

White Castle is expanding on the idea that it can be part of holiday celebrations with recipes that include its sliders as a key ingredient. With many people celebrating Easter at home instead going out for a special brunch or dinner because of worries about the pandemic, White Castle aims Read more…

By Chris Lindauer, 4 years04/04/2021 ago

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