Marketing Currents - Business and Marketing Current Events

Pete Davidson Is Helming Taco Bell’s Breakfast Pop-Up Campaign


Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap.

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Discussion Questions:

  1. Why is Taco Bell “apologizing” for its previous breakfast menu?
  2. What is positioning?
  3. What is re-positioning?
  4. How might this story represent an example of re-positioning?
  5. What is advertising?
  6. Why do businesses and brands spend money on advertising?
  7. Why might advertising be important to Taco Bell as it relates to its new breakfast menu?
  8. What is influencer marketing?
  9. Why do you think businesses and brands invest in influencer marketing campaigns?
  10. How might this represent an example of an influencer marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.