Marketing Currents - Business and Marketing Current Events

Grilled Cheese Lunchables Are Now a Thing


Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP.

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Discussion Questions:

  1. What is innovation?
  2. Why is innovation important in business?
  3. Based on what you learned from this news story, describe the new product line from Lunchables.
  4. Do you think the new line of products from Lunchables represent an example of innovation?
  5. What is the new line of products called?
  6. Why do you think a name is important to a new product? Why do you think packaging and labeling might be important?
  7. What message do you think they hope to communicate with consumers with the name of the new Lunchables product line?
  8. According to this story, Kraft Heinz plans to introduce five new products across four iconic brands by the end of 2024. What does that mean?
  9. Any guess as to what those new products might be?
  10. What is price?
  11. Why is price an important component of the marketing mix?
  12. How much will the new Lunchables product cost, according to this story?
  13. How do you think the company determined that price point?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.