Marketing Currents - Business and Marketing Current Events

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning


U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S.

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Discussion Questions:

  1. What does it mean to “ban” TikTok in the United States?
  2. Why do U.S. lawmakers want to make it illegal to distribute or host TikTok videos in this country?
  3. If the law is passed, what would then need to happen for TikTok to be available in the United States?
  4. What ramifications would a TikTok ban in the U.S. have on marketers?
  5. Have you ever seen an advertisement on TikTok?
  6. What was being advertised?
  7. Why do you think businesses and brands want to advertise on TikTok?
  8. How might other social media platforms benefit if TikTok is banned in the United States?
  9. According to this story, which social media platform would be the biggest beneficiary?
  10. Why would they stand to benefit more than other social media platforms? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.