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Greenpeace Calls Coca-Cola’s Environmental Promo Products ‘Greenwashing’

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Critics are calling out Coca-Cola and climate activism event COP27 in Egypt for a branded partnership that it deems is counterintuitive to the meeting’s mission, and meant to “greenwash” Coca-Cola’s reputation for being a major source of plastic waste.

Click here to read the story at magazine.promomarketing.com.

Discussion Questions:

  1. What is corporate responsibility?
  2. Why is corporate responsibility important in business?
  3. What is sustainability?
  4. Why do you think more businesses and brands are prioritizing sustainability in the way they operate the business?
  5. What is greenwashing?
  6. Is greenwashing legal?
  7. Is it ethical?
  8. Who regulates the practice of greenwashing?
  9. How does regulation impact consumers?
  10. Who is Greenpeace?
  11. Why do you think they referred to Coca-Cola’s promo products as greenwashing?
  12. Do you agree? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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