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Market Research

Data & Analytics

Oscar Mayer’s New Stuffed Dogs Bring Bold Flavors and Crave-Worthy Cheese to Grocery Store Shelves

Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
Differentiation

Ikea’s new collection of office furniture is designed for complete focus

The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Consumer Behavior

Kraft Singles’ New Cheeses Want To Be Fancy

Kraft Singles are an easy choice if you’re looking to slap some cheese on a sandwich, burger, or hot dog. Now, the top-selling cheese brand is hoping to make it onto some of your more elevated sandwich creations with the launch of three fancy new flavors: jalapeno, garlic and herb, Read more…

By Chris Lindauer, 1 year01/28/2024 ago
Advertising

Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign

Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Branding

ChatGPT was 2023’s fastest-growing brand

Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
Brands

La-Z-Boy launches ‘Do Not Disturb’ decor

After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):

By Chris Lindauer, 1 year01/06/2024 ago
Consumer Behavior

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals

Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Ethics

Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’

Artificial intelligence is the future. At least according to Coca-Cola. The soft drink giant today launched a limited edition soda created using AI technology. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Branding

Gen Zers Might Buy Your Product if Its Logo Slays

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago

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