Marketing Currents - Business and Marketing Current Events

Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’


Artificial intelligence is the future. At least according to Coca-Cola.

The soft drink giant today launched a limited edition soda created using AI technology.

Click here to read the story at

Discussion Questions:

  1. What is AI?
  2. How do you think businesses and brands might benefit from AI in the future?
  3. What are some of the risks that businesses and brands should consider as it relates to AI?
  4. What are ethics?
  5. Do you think there are some ethical concerns as it relates to businesses and brands using AI? Such as?
  6. Why do you think Coca-Cola used AI to create a new flavor?
  7. What is the name of the new flavor?
  8. What is market research?
  9. According to this story, how did market research help in the creation of this new flavor?
  10. Why is the flavor only available for a limited time?
  11. How do you think packaging might provide a business or brand with marketing opportunities?
  12. Based on what you learned in this news story, describe the packaging for Coca-Cola’s new futuristic flavor.
  13. How might that packaging help draw attention to the new flavor where Coca-Cola products are sold?
  14. Why is that important?
  15. Do you think Coca-Cola will use AI to develop more new products in the future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.