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Product Development

Consumer Behavior

Kraft Singles’ New Cheeses Want To Be Fancy

Kraft Singles are an easy choice if you’re looking to slap some cheese on a sandwich, burger, or hot dog. Now, the top-selling cheese brand is hoping to make it onto some of your more elevated sandwich creations with the launch of three fancy new flavors: jalapeno, garlic and herb, Read more…

By Chris Lindauer, 1 year01/28/2024 ago
Entrepreneurship

This startup is bringing a ‘voice frequency absorber’ to CES 2024

CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

How the pairing of Pringles and caviar went viral on TikTok, Instagram

The surprising partnership between Kellanova’s Pringles brand and upscale caviar marketer The Caviar Co. was born in the real world, but viral attention on social media resulted in heightened awareness of the duo’s potato chip-caviar collection. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
Branding

6 key details about CosMc’s, McDonald’s new fast food chain

Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years12/09/2023 ago
Brands

Dog soda? Yeah, that’s a thing (and it’s pricey)

If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years12/09/2023 ago
Business Plan

Former Apple designers launch $700 Humane AI Pin as smartphone replacement

Humane, a five-year-old artificial intelligence startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, announced its first product on Thursday — a $699 pin you wear on your lapel. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Competition

Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’

There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Marketing Currents

Crocs releases ‘widely requested’ cowboy boot

Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches.  Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

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