Marketing Currents - Business and Marketing Current Events

Crocs releases ‘widely requested’ cowboy boot

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Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot.

Click here to read the story at theguardian.com.

Discussion Questions:

  1. What is a marketing campaign?
  2. Why do you think Crocs launched a marketing campaign?
  3. According to information from this news story, what is this campaign from Crocs being called?
  4. What is product development?
  5. Why do you think Crocs developed a cowboy boot product?
  6. Why do you think the Cowboy boots will only be available for a limited time?
  7. If the boots are overwhelmingly popular, do you think Crocs will produce more? Why or why not?
  8. What is the marketing mix?
  9. What is “place” as it relates to the marketing mix?
  10. Where can customers purchase the new Crocs cowboy boots?
  11. How might that represent an example of place?
  12. Do you think Crocs is releasing the cowboy boot because it wants to sell the product or is it more of a marketing tool? Be prepared to explain your answer.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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