Build-A-Bear is a money-making machine
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
11/19/2023
Category: Retail
Inside J.C. Penney’s holiday marketing strategy
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:
10/29/2023
Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products
Buddy the Elf, what’s your favorite color? Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:
10/29/2023
Crocs releases ‘widely requested’ cowboy boot
Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:
10/15/2023
Toys ‘R’ US to open stores across US, including airports and cruise ships
Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions:
10/08/2023
TikTok Shop officially launches in the US
After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:
09/22/2023
How JCPenney is pivoting its brand as part of $1B company turnaround plan
The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. Click here to read the story at marketingdive.com. Discussion Questions:
09/09/2023
Back-to-school 2023: Can marketing transcend the turbulence?
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
08/27/2023
“Going shopping” is dead
Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to
08/27/2023
Adidas finally has a plan for its stockpile of Yeezy shoes
After cutting ties with Ye, formerly known as Kanye West, Adidas now plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity. Click here to read the story at npr.org. Discussion Questions:
05/14/2023
SEARCH MARKETING CURRENTS:
POST CATEGORIES
MARKETING CURRENTS ARCHIVE
- November 2023 (21)
- October 2023 (22)
- September 2023 (23)
- August 2023 (15)
- June 2023 (5)
- May 2023 (20)
- April 2023 (25)
- March 2023 (20)
- February 2023 (20)
- January 2023 (20)
- December 2022 (15)
- November 2022 (20)
- October 2022 (20)
- September 2022 (25)
- August 2022 (15)
- July 2022 (5)
- June 2022 (10)
- May 2022 (22)
- April 2022 (23)
- March 2022 (20)
- February 2022 (20)
- January 2022 (20)
- December 2021 (15)
- November 2021 (20)
- October 2021 (25)
- September 2021 (19)
- August 2021 (15)
- July 2021 (5)
- June 2021 (11)
- May 2021 (25)
- April 2021 (20)
- March 2021 (20)
- February 2021 (20)
- January 2021 (24)
- December 2020 (10)
- November 2020 (25)
- October 2020 (25)
- September 2020 (18)
- August 2020 (15)
- June 2020 (4)
- May 2020 (15)
- April 2020 (15)