Marketing Currents - Business and Marketing Current Events
Category: Retail

How AI is Changing Retail Marketing

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI)

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Target primes itself for ‘Deal Days’ sales extravaganza

Target is launching a major online promotion that starts one day earlier than Amazon Prime Day. Hours after Amazon publicly confirmed the 2021 edition of its annual Prime Day sales event will be held June 21-22, Target revealed its “Target Deal Days” digital sale takes place this year Sunday, June 20 –

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Exclusive: Target Unveils First Brand Campaign Under New CMO

Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in

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Gap-branded sheets and pillows are coming soon to Walmart

Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution?

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Walmart investing in GM’s Cruise self-driving car company

Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona.  Click here to read the story

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