Marketing Currents - Business and Marketing Current Events
Category: Retail

Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read

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See inside Facebook’s first ever physical retail location

Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions. Click here to read the story at business insider.com. Discussion Questions: What is retail?

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How Ikea tricks you into buying more stuff

On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand

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El Pollo Loco launches its first retail shop

El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers?

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