Marketing Currents - Business and Marketing Current Events
Category: Retail

Walmart investing in GM’s Cruise self-driving car company

Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona.  Click here to read the story

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Nordstrom launches Livestream Shopping with Burberry event

Nordstrom Inc. announced the launch of its “Livestream Shopping” channel on Wednesday, with a Burberry styling event kicking things off on March 18. Nordstrom says Livestream Shopping will blend its in-person and virtual capabilities, as well as its expertise in a variety of categories, from fashion to beauty and home. Customers can interact with

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Mashable launches shoppable virtual home featuring Walmart products

Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What

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How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing

Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg,

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