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Sustainability

Entrepreneurship

Beef is a way of life in Texas, but it’s hard on the planet. This rancher thinks she can change that

The cattle part as Meredith Ellis edges her small four-wheeler through the herd, silently counting the cows and calves. Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Corporate Responsibility

How Mars, maker of M&M’s and Snickers, is radically reimagining its supply chain to end deforestation

Mars, the multibillion-dollar candy and pet food giant, plans to cut its emissions in half by the end of the decade and reach net zero by 2050. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Differentiation

As olive oil’s popularity rises over perceived health benefits, so do prices. Here’s why.

If you purchased olive oil in the last few months, chances are you’ve noticed a price change. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago
Corporate Responsibility

Instant ramen Cup Noodles will be microwavable, changing from foam to paper cup

When you’re in the mood to slurp up the salty, soupy staple that is Cup Noodles, you’ll no longer need to heat up water. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Branding

Inside the Lush brand collaboration machine (that doesn’t rely on social media)

After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Customer Experience

Check into the future: Hotels are getting an upgrade

When we hear the words “futuristic hotel,” it conjures up images of valets bringing our space luggage to our rooms via hoverboard. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Advertising

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Branding

Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…

By Chris Lindauer, 2 years04/23/2023 ago
Brands

Most Americans seek brands that share their environmental goals: poll

A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago

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