Marketing Currents - Business and Marketing Current Events

Most Americans seek brands that share their environmental goals: poll


A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research.

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Discussion Questions:

  1. What is market research?
  2. Why is market research important to businesses and brands?
  3. What are the different types of market research?
  4. What type of market research is a survey or poll?
  5. What is a demographic?
  6. Who is Gen Z?
  7. Who are millennials?
  8. Why are those demographic groups important to businesses and brands?
  9. What does the survey discussed in this news story tell us about how Gen Z and millennials view environmentalism?
  10. How might the data from this new research benefit a business or brand?
  11. Think of your favorite business or brand. How might they use the new research from a business planning and/or marketing perspective? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.