Marketing Currents - Business and Marketing Current Events
Category: Sustainability

America’s #1 Ketchup Brand Is About To Launch A Paper Bottle 

The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions:

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Earth Day 2022: initiatives from brands that stood out

For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click

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Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel

Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion

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