Marketing Currents - Business and Marketing Current Events
Category: Sustainability

Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel

Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion

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H&M, Old Navy Aim At Future Of Sustainable Fashion

Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions:

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Amazon is changing its boxes. Here’s why

Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story

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