Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents
General Mills Cereal Reboot
Marketing Currents

General Mills reboots ’80s cereal flavors with livestreamed event

As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age are most likely to remember Saturday mornings when programming blocks

Read More »
Amazon tells Echelon
Advertising

Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike

Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a

Read More »
Pepsi DriftWell Sleep beverage
Branding

PepsiCo’s new DriftWell aimed at aiding relaxation and sleep

While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is

Read More »

Facebook’s Ray-Ban glasses are coming in 2021

The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses.  Click here to read the story from fastcompany.com. Questions for Classroom Discussion What is

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC