Marketing Currents - Business and Marketing Current Events

General Mills reboots ’80s cereal flavors with livestreamed event


As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age are most likely to remember Saturday mornings when programming blocks on the major broadcast networks were dedicated to kids, featuring cartoons and advertisements for cereals, toys, movies and other children’s brands.

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Questions for Classroom Discussion

  1. Why do you think General Mills is rebooting some of their classic cereal products?
  2. Why do you think it is important for General Mills to engage in promotional activities surrounding the reboot of these cereal products?
  3. Why do you think they are setting up a live streamed event to promote the cereal reboot?
  4. What is sampling?
  5. Why do you think the company is providing free samples to the first one hundred customers who sign up for the livestream?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.