Marketing Currents - Business and Marketing Current Events

Goodbye Picture Perfect Ads, Hello Moldy Burgers: What We Can Learn From Burger King’s Digital Marketing Strategy


Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made sure its voice was heard above the noise.

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Discussion Questions:

  1. What is digital marketing?
  2. Why is digital and social media marketing important to brands like Burger King?
  3. What is competition?
  4. How can digital media help a brand to differentiate itself from the competition?
  5. According to the author of this story, what are the three things Burger King is doing right as it relates to their digital marketing strategy?
  6. Think about your favorite brand. How could they apply these same three principles to their digital marketing strategy? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.