Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Business & Marketing News

Welcome to Marketing Currents: Your Weekly Business & Marketing Current Events News Welcome SCC members and thank you for subscribing to Marketing Currents for the 2020-21 school year! USING MARKETING CURRENTS: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for discussion will

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Hyatt CEO says demand for travel is ‘alive and well’

After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal.  As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –

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Pandemic helps make Crocs cool again

There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at Discussion

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The Fortune 500: 2021

The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why.

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Tesla files trademark for restaurant services

Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants. Click here to read the story at Discussion Questions: What is a brand? What is brand extension? How might this story demonstrate

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