Marketing Currents - Business and Marketing Current Events

‘The Meat Is Meaty.’ Wendy’s Made Its New Ad From a Kid’s Cartoon


VMLY&R is giving young talent a chance these days. Very young talent.

The agency’s new Wendy’s ad was “written and directed” by Julien Jantos, whose mom Megan posted his initial sketches on Twitter. “Free @Wendys ad written by their biggest fan (aka my son),” Megan wrote.

Click here to read the story at

Discussion Questions:

  1. What is advertising?
  2. What is an ad agency?
  3. Why do brands like Wendy’s contract agencies to create ads for them?
  4. Based on information from this story, describe Wendy’s new advertisement.
  5. Why do you think Wendy’s created an ad based on a tweet from a young “fan”?
  6. What message do you think Wendy’s is hoping to communicate to consumers with this ad?
  7. What is consumer engagement?
  8. Based on information from this story, is consumer engagement important to Wendy’s?
  9. How do you think Wendy’s engages with consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.