Marketing Currents - Business and Marketing Current Events

Pandemic helps make Crocs cool again


There’s no more denying it: Emily Kelley loves Crocs.

After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood.

Click here to read the story at

Discussion Questions:

  1. Do you think Crocs are “cool again” as the headline of this news story suggests?
  2. What determines whether something is “cool” in terms of fashion?
  3. How has the pandemic helped to boost the popularity of Crocs?
  4. Based on information from this story, what has Crocs done from a marketing perspective to boost the brand’s popularity?
  5. What is celebrity endorsement?
  6. What celebrities have recently endorsed Crocs? How has that helped the brand?
  7. Have you seen any Crocs related promotion on social media?
  8. How has the brand leveraged social media to boost sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.