Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

How Coke gives its 130-year-old logo contemporary flair

Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable. Click here to read the story

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Goldfish is chasing a new demographic: Grown-ups

Goldfish is growing up. Pepperidge Farm, which makes the crackers, is rolling out a new line of snacks called Goldfish Mega Bites, which is designed to appeal to adults. Mega Bites come in two flavors: Sharp Cheddar and Cheddar Jalapeno. Click here to read the story at .com. Discussion Questions: What is market

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Starbucks is launching an energy drink

Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The

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Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement

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Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at Discussion Questions: What is inventory? Why is managing inventory a critical component to the success

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How Success Happened for Harrie Bakst and Sara Weinstein

When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise

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