Marketing Currents - Business and Marketing Current Events

How Success Happened for Harrie Bakst and Sara Weinstein


When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise and execute impact partnerships was a novel concept in 2010.

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Discussion Questions:

  1. What is entrepreneurship?
  2. What factors might influence whether a startup is successful?
  3. What is a mission statement?
  4. What are short term goals?
  5. What are long term goals?
  6. Why might both short and long term goals be important components to a marketing plan?
  7. What do you think WCPG’s mission statement might look like?
  8. What might the company’s short and long term goals look like?
  9. What is a purpose-led business?
  10. How does that concept fit the business model for WCPG?
  11. Why do you think WCPG has been successful? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.