Marketing Currents - Business and Marketing Current Events

Goldfish is chasing a new demographic: Grown-ups


Goldfish is growing up.

Pepperidge Farm, which makes the crackers, is rolling out a new line of snacks called Goldfish Mega Bites, which is designed to appeal to adults. Mega Bites come in two flavors: Sharp Cheddar and Cheddar Jalapeno.

Click here to read the story at .com.

Discussion Questions:

  1. What is market segmentation?
  2. What are the different ways marketing professionals can segment a market?
  3. What is a demographic?
  4. What is a target market?
  5. Based on information from this story, what demographic is Pepperidge Farm targeting with its new line of snacks?
  6. What are they doing with the new line of products to try to reach the target consumer?
  7. Why do you think Pepperidge Farm is looking to reach a new demographic?
  8. If you were a marketing professional tasked with developing a strategy for targeting adults, what would you recommend to the makers of Goldfish crackers? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.