Marketing Currents - Business and Marketing Current Events

From plaid to Prada backpacks, see the ’90s fashion that’s making its museum debut


Nineties fashion is back in a big way. Last year, Harry Styles wore a Clueless-inspired outfit for the Grammys. Y2K looks are all the rage with Gen Z fashionistas. And iconic ’90s bags like the nylon Prada backpack and the Dior saddle bag are selling like hotcakes on resale sites like Rebag.

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Discussion Questions:

  1. What is an industry trend?
  2. How might this story represent a fashion industry trend?
  3. Why do you think ’90s fashion is so popular right now?
  4. Why is it important for marketing professionals in the fashion industry to monitor and evaluate industry trends?
  5. What other trends can you think of that might be popular in the fashion industry right now?
  6. What is a brand?
  7. What brands do you think of when you think of the ’90s?
  8. How do you think those brands might benefit from the ’90s fashion trend?
  9. Why do you think New York’s Museum of the Fashion Institute of Technology would open a ’90s fashion exhibit?
  10. How long do you think this trend will last? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.