Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of the football matchup. Click here to read the story adweek.com. Read more…
It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:
Candy manufacturers are just beginning to recover from the toll of elevated sugar prices. Now, depleted cocoa supplies will leave chocolate confectioners with little choice but to raise prices, potentially limiting future sales growth. Click here to read the story at fooddive.com. Discussion Questions:
Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. Click here to read the story at finance.yahoo.com. Discussion Questions:
TEACHER SUGGESTION: Share this video in its entirety with students in class, preferably before they see the headline or the name of the video. Ask students to consider their reaction to this campaign from Lay’s as you work through some of the discussion questions. NEWS STORY: When it comes to Read more…
After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again. Click here to read the story at glossy.co. Discussion Questions:
Universal Music Group announced it will stop licensing its songs to TikTok starting Wednesday due to issues like pay disagreements and AI concerns, meaning millions of TikTok videos using these songs will be muted. Click here to read the story at forbes.com. Discussion Questions:
In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the story at cntraveler.com. Discussion Questions:
A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance. Click here to read the story at chainstoreage.com. Discussion Questions: