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Levi’s, Sephora, Nike, Amazon, CVS among leaders in loyalty

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A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance.

Click here to read the story at chainstoreage.com.

Discussion Questions:

  1. What is brand loyalty?
  2. Why is brand loyalty important?
  3. According to this story, what happens when a brand meets or exceeds customer expectations?
  4. What other factors might influence brand loyalty?
  5. Are you loyal to any specific brands? If so, which ones?
  6. If not, why do you think you aren’t loyal to a specific brand?
  7. What can brands do to earn your loyalty in the future?
  8. According to this story, what are five examples of brands that are leaders in brand loyalty?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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