Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
VMLY&R is giving young talent a chance these days. Very young talent. The agency’s new Wendy’s ad was “written and directed” by Julien Jantos, whose mom Megan posted his initial sketches on Twitter. “Free @Wendys ad written by their biggest fan (aka my son),” Megan wrote. Click here to read the story Read more…
Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into NFTs, or nonfungible tokens, that Noid plans to sell to further fund his dastardly deeds. Click here to read the story at mediapost.com. Discussion Questions: Read more…
Snagging your favorite Starbucks treat might be more difficult because of shortages involving ingredients such as oat milk. When you open the Starbucks app, you’ll see a message warning of the absence of some menu options. Click here to read the story at today.com. Discussion Questions: What is distribution? Why is distribution an Read more…
After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal. As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates – Read more…
A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what makes clothing more (or less) sustainable. Click here to read the story at retailwire.com. Discussion Questions: What is sustainability? Read more…
There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker. Click here to read the story at thedrum.com. Read more…
There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion Read more…
The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why. Read more…
Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants. Click here to read the story at elektric.co. Discussion Questions: What is a brand? What is brand extension? How might this story demonstrate Read more…
Target is launching a major online promotion that starts one day earlier than Amazon Prime Day. Hours after Amazon publicly confirmed the 2021 edition of its annual Prime Day sales event will be held June 21-22, Target revealed its “Target Deal Days” digital sale takes place this year Sunday, June 20 – Read more…