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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Branding

Subway to Start Selling Sauces in U.S. Grocery Stores

Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the Read more…

By Chris Lindauer, 1 year03/23/2024 ago
Distribution

DoorDash to deliver by drone from a VA Wendy’s

DoorDash plans to explore making drone deliveries in other U.S. locales later this year, the release states. The delivery giant claims drone delivery is “a quick and sustainable delivery option for small, short distanced orders.” Click here to read the story restaurantdive.com. Discussion Questions:

By Chris Lindauer, 1 year03/23/2024 ago
Blog

SportsBiz Madness 2024: Case Study Tournament (Opening Round Results)

SportsBiz Madness 2024: Case Study Tournament (Opening Round Results) OPENING ROUND RECAP Thank you to all who participated in the opening round of the competition. Your students submitted many great ideas for creating a charitable 5k race event. While only eight teams can advance, you should be proud of the Read more…

By Chris Lindauer, 1 year03/20/2024 ago
11.3 - Social Issues in SEM

NCAA Corporate Champions and Partners (Activity Suggestion)

The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, Read more…

By Chris Lindauer, 1 year03/17/2024 ago
1.4 - Target Markets

Best Cities for College Basketball Fans (Infographic and Activity Idea)

College basketball fans across the U.S. are gearing up for the most exciting time of year – March Madness. College basketball is a big deal in the U.S., and depending on where you live, it may have even more appeal than the professional level. Each city has its own unique Read more…

By Chris Lindauer, 1 year03/17/2024 ago
2.2 - Fandom

Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

Now in its eighth year as the official hotel partner of the NCAA, Marriott is hoping to benefit from the many fans who will travel to see their favorite teams compete in the March Madness basketball frenzy. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
11.3 - Social Issues in SEM

What Fans Should Know About Sneakers Ahead of March Madness

March Madness Sneaker Explainer: What college basketball fans need to know about sneakers this year. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Consumer Engagement

Lunchables pits kids against AI in art challenge

When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
International Marketing

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning

U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Brands

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022.  Click here to read the story at eater.vegas.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago

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