Marketing Currents - Business and Marketing Current Events

DoorDash to deliver by drone from a VA Wendy’s


DoorDash plans to explore making drone deliveries in other U.S. locales later this year, the release states. The delivery giant claims drone delivery is “a quick and sustainable delivery option for small, short distanced orders.”

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Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. Why is it important to a fast food chain like Wendy’s?
  4. How does a partnership with DoorDash help to expand Wendy’s distribution?
  5. As it relates to distribution, what is last mile delivery?
  6. How might drone delivery represent an example of that concept?
  7. According to this story, what part of the country will have access to Wendy’s via drone delivery?
  8. Why do you think the service isn’t available to consumers all over the United States?
  9. Do you think it will eventually be available to all U.S. consumers? Why or why not?
  10. Do you think DoorDash will expand its partnerships to include Wendy’s competitors? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.