Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at chainstoreage.com. Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and Read more…
It was a hot Tuesday evening in August, and thousands of loyal New York Mets fans poured into Citi Field to watch their team take on the highly ranked San Francisco Giants. The stadium in Queens brimmed with hope, despite the team’s recent losing streak. The Mets lost that night, Read more…
The Los Angeles Clippers added another paying partner for the franchise’s planned Inglewood arena, helping to offset its expected $1.2 billion cost. The National Basketball Association team owned by former Microsoft CEO Steve Ballmer announced Monday it has agreed to a deal with “green” financial services company Aspiration. Click here Read more…
On July 1, twins Hanna and Haley Cavinder walked up a few stairs, held hands and — with a synchronized turn — pointed to a digital billboard in New York City’s Times Square that featured their image and an announcement of the first high-profile name, image and likeness (NIL) deal Read more…
As cryptocurrency companies seek to reach mainstream audiences, some platforms are spending hundreds of millions of dollars to sponsor sports teams, stadiums and even leagues in a bid to woo new fans. Click here to read the story at forbes.com. Discussion Questions: What is cryptocurrency? Why do you think it Read more…
Major League Baseball and the Colorado Rockies announced plans to restore 30 million gallons of water into the Colorado River. The commitment comes after the river experienced its driest 12-month period on record over the past year. Click here to read the story at sporttechie.com. Discussion Questions: What are sports Read more…
Heinz is offering condiment consumers in Sao Paulo the chance to grow tomatoes from a plantable label. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? Why do you think brands create marketing campaigns focused on sustainability? How does this story provide an example of that? Read more…
Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. The planned multiyear overhaul touches across the chain’s business, with a menu makeover consisting of 11 new and improved Read more…
Costco, home of the ultimate big box store, is not mincing words about what it’s like to run a consumer business in the middle of a pandemic. Click here to read the story at cnn.com. Discussion Questions: What is supply chain? Why is the supply chain important to a business? Read more…
Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI) Read more…