Marketing Currents - Business and Marketing Current Events

How AI is Changing Retail Marketing


Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI) is the next phase in digital transformation.

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Discussion Questions:

  1. How has technology influenced how companies sell their products and services?
  2. How has technology impacted marketing strategies?
  3. Specifically, how has digital impacted sales and marketing at retail?
  4. What is “proactive marketing” (as described in this news story)?
  5. What is AI?
  6. Based on information from this news story, how is AI being used most often?
  7. How might AI change the way businesses market and sell products in the future?
  8. If you were a retail operation, how might you use AI to promote and sell your products? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.