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Etsy offers shoppers AR-based digital ‘home’ shopping experience

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Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items.

Click here to read the story at chainstoreage.com.

Discussion Questions:

  1. What is digital marketing?
  2. What is augemented reality?
  3. What the difference between augmented reality and virtual reality?
  4. How might AR and VR provide opportunities for brands to engage in digital marketing strategies?
  5. What is e-commerce?
  6. Why is e-commerce important to Etsy?
  7. What is a “shoppable” experience as it relates to digital marketing?
  8. How might this initiative from Etsy help its sellers to sell more products?
  9. Based on information from this story, describe what role social media might play as part of this promotion from Etsy.
  10. What other brands might benefit from a similar experience? Be prepared to discuss your answers in class?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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