Competitive Edge - Sports & Entertainment Marketing News

Paige Bueckers, Chet Holmgren and 25 more of college basketball’s most marketable players


On July 1, twins Hanna and Haley Cavinder walked up a few stairs, held hands and — with a synchronized turn — pointed to a digital billboard in New York City’s Times Square that featured their image and an announcement of the first high-profile name, image and likeness (NIL) deal in college basketball.

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Discussion Questions:

  1. What is NIL?
  2. Why do you think the NCAA previously refused to allow its athletes to profit from their NIL?
  3. Based on what we have seen thus far, how do you think the NIL rules have impacted college athletes?
  4. Based on what we have seen thus far, how do you think the NIL rules have impacted the NCAA?
  5. Do you think some of the concerns about NIL still exist? Why or why not?
  6. Why would a brand want to align with a college athlete?
  7. What is the difference between a regional market and national market? Why does that matter when looking at NIL deals?
  8. What types of characteristics do you think brands look for when determining which athletes they want to align with?
  9. Based on information from this story, how important is social media following when determining which athletes are most marketable?
  10. How do you think college athletes can build a social media following?
  11. According to this story, which NCAA basketball players are most marketable? Why do you think that is?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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