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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.1 - Publicity

Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash

All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Entrepreneurship

This startup is bringing a ‘voice frequency absorber’ to CES 2024

CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brand Loyalty

Applebee’s launches one year of weekly date night passes for $200

Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For

Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Data & Analytics

You can now make Mountain Dew at home. Here’s how.

Dew nation can now make their favorite soda flavor at home. SodaStream has added the Mountain Dew flavor to its lineup in addition to its recently launched Pepsi flavor. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
11.3 - Social Issues in SEM

NCAA and ESPN ink 8-year, $920 million media rights deal

The NCAA and ESPN have reached a new eight-year media rights deal worth more than $115 million annually, as the value of sports media rights reaches new heights. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Functions of Communications

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance

“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

Why is Chiefs-Dolphins playoff game exclusively on Peacock? Explaining why league went exclusive to streaming

For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television. Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start

Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago

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