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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
5.3 - SWOT Analysis

Darius Garland signs with New Balance: Sneaker brand bolsters impressive roster with Cavaliers All-Star

New Balance basketball has added another star to their already impressive stable, with Cleveland Cavaliers guard Darius Garland announcing that he is signing to the brand. Click here to read the story at sportingnews.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
1.4 - Target Markets

Women sports fans are just as engaged—if not more—than men who are sports fans

Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Entrepreneurship

How the Raising Cane’s founder, Todd Graves, turned a lousy college grade into a billion-dollar fast-food business

While attending Louisiana State University in the mid-1990s, Todd Graves wrote a business plan for a fast-food restaurant that sold only fried chicken tenders. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Collaborations

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Advertising

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Bath & Body Works, a market leader in candles, has announced its biggest and most beloved sale of the year is back. Offering the lowest prices of the year on its popular 3-wick candles, the highly-anticipated event is returning with an exciting product assortment and new, exclusive loyalty member perks. Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Branding

Reddit refreshes its logo as IPO speculation swirls

If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Consumer Behavior

Red Lobster raises price of unlimited shrimp promotion because it’s too popular

Red Lobster’s parent company, Thai Union Group, disclosed earlier this month that the seafood chain took an unexpectedly large loss in the third quarter of the year because its $20 shrimp promotion wasn’t very profitable and was more popular than the company anticipated. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Advertising

This iconic jingle is making a comeback, and you won’t be able to get it out of your head

One of the most recognizable jingles in history is making a return. Chili’s is bringing back its “I want my baby back, baby back, baby back…ribs” jingle for a new advertising campaign promoting the dish that’s been a staple on the chain’s menu since the late 1980s. Click here to Read more…

By Chris Lindauer, 1 year11/26/2023 ago
Consumer Engagement

How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera

Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Entrepreneurship

Beef is a way of life in Texas, but it’s hard on the planet. This rancher thinks she can change that

The cattle part as Meredith Ellis edges her small four-wheeler through the herd, silently counting the cows and calves. Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago

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