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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Economics

Why your $7 latte is $7

If you are a connoisseur of fancy coffee and fancy coffee shops (or even just fancy-ish), you’ve probably noticed that the price of your favorite drink is higher than it used to be. Click here to read the story at vox.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Consumer Behavior

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals

Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Content Marketing

Wendy’s launches ‘The Burger Files’ true fast-food crime podcast series

Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin. Click here to read the story at mobilemarketingmagazine.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Consumer Engagement

Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise

It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Competition

Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’

There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
2.6 - Advertising

Sports programming still dominates TV, and Netflix is leaning more into it

Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
2.1 - Sports & Entertainment Industry

World Cup 2030 an opportunity for sponsors to build reach, say experts

Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
10.1 - Fan Experience

How the League of Legends World Championship became esports’ biggest spectacle

Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and that number is expected to jump to 323 million by Read more…

By Chris Lindauer, 2 years10/20/2023 ago
1.4 - Target Markets

Cricket in the Olympics? 2028 Games will feature sport for the first time in a century

When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read Read more…

By Chris Lindauer, 2 years10/20/2023 ago
11.3 - Social Issues in SEM

LSU All-American Angel Reese signs endorsement deal with Reebok

LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 2 years10/20/2023 ago

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