The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often. Click here to read more at usatoday.com. Discussion Questions:
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at Read more…
Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI. Click here to read the story at wired.com. Discussion Questions:
France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris. Click here to read the story at abcnews.com. Discussion Questions:
You may not have given it much thought, but the next time you buy an Impossible Whopper meal, you may be helping a local student pay their college tuition. That’s because Burger King, along with many other brands—a list that includes Coca-Cola, Google, Microsoft, Lockheed Martin, and tons of others—have incorporated scholarships into their Read more…
Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:
Digitally native Wayfair Inc. has given its namesake brand the supersized treatment in brick-and-mortar. Click here to read the story at chainstoreage.com. Discussion Questions:
The looming athlete pay system that will upend the traditional college sports model and still-to-be-determined details about how millions of dollars will be distributed are certain to bring questions about gender equity. Click here to read the story at ap.com. Discussion Questions: