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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.1 - Functions of Communications

Foot Locker teams up with Puma and Reebok for annual autism awareness campaign

“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.2 - Functions of Marketing

Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.5 - Market Segmentation

NFL expansion: League looks to create international division in coming years, per report

If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.6 - Positioning

How an intern helped the Savannah Bananas become TikTok famous

The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Branding

Pepsi unveils new logo: See the updated branding ahead of iconic cola’s 125th anniversary

Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Distribution

Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes

If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor. Click Read more…

By Chris Lindauer, 2 years04/02/2023 ago
Marketing Currents

QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day

In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Advertising

Kroger spent millions advertising its own peanut butter—why?

This year’s AFC Championship Game had everything—Joe Cool, a hold-your-chest, game-winning field goal, and…Kroger-brand peanut butter? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Marketing Currents

Microsoft says it has stopped its Xbox Game Pass $1 trial offer

Microsoft has stopped its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass. The trial has been available for years, with brief periods where it wasn’t always available in certain markets, and it now looks like Microsoft is considering new promotions instead. Click here to read the Read more…

By Chris Lindauer, 2 years04/02/2023 ago
2.2 - What is SEM

MLB leans into baseball nostalgia with wide-ranging campaign

With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion Read more…

By Chris Lindauer, 2 years04/01/2023 ago

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