Marketing Currents - Business and Marketing Current Events

Pepsi unveils new logo: See the updated branding ahead of iconic cola’s 125th anniversary


Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling.

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Discussion Questions:

  1. What is a brand?
  2. Is Pepsi a brand?
  3. What is branding?
  4. What do you think logos have to do with branding?
  5. What is a rebrand?
  6. Do you think this story represents an example of rebranding?
  7. According to this story, what was the goal of the new logo design?
  8. In your opinion, did they reach that goal with the updated branding? Why or why not?
  9. What is market research?
  10. What type of market research is a focus group?
  11. Why do you think brands conduct focus groups?
  12. What did Pepsi learn from focus groups related to the updated branding?
  13. The story references Pepsi’s longtime connection to music. Why do you think that is such an important part of the brand’s marketing strategy?
  14. How does the new logo reflect the brand’s connection to music, according to this news story?
  15. What does the logo say about Pepsi’s vision for marketing in a more digital world?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.