Marketing Currents - Business and Marketing Current Events

QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day


In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker. 

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Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why do you think “holidays” like National Burrito Day exist?
  4. Why would Qdoba partner with Major League Eating?
  5. What form of promotion might best describe Qdoba’s decision to host an eating competition?
  6. What is the brand promoting?
  7. What do you think the brand hopes to accomplish with this promotion?
  8. What is social media marketing?
  9. Why is social media marketing important to a promotion like this one from Qdoba?
  10. How will the brand be using social media as part of this promotion?
  11. Do you think there are any risks associated with hosting an eating competition as a promotion from Qdoba’s perspective? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.