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Consumer Behavior

Advertising

Brands allow customers to opt out of Mother’s Day marketing

More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Advertising

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

See’s Candies® Launches “Chocolate Shop” Scented Candle

See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Consumer Behavior

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Advertising

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Brands

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Advertising

Kroger spent millions advertising its own peanut butter—why?

This year’s AFC Championship Game had everything—Joe Cool, a hold-your-chest, game-winning field goal, and…Kroger-brand peanut butter? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Branding

What do Lyft and Krispy Kreme have in common? This—and consumers hate it

We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Consumer Behavior

Consumer gripes hit record levels over purchases needed ‘to get through each day’

Staffing problems in customer service and the growing complexity of essential goods and services, like cars and digital tech, have made complaints harder to resolve, survey data shows. Click here to read the story at nbcnews.com Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Branding

Why PepsiCo’s Gatorade is now a portfolio of brands with Muscle Milk, Propel, and more

For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago

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