Marketing Currents - Business and Marketing Current Events

Brands allow customers to opt out of Mother’s Day marketing

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More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders.

Click here to read the story at axios.com.

Discussion Questions:

  1. What is advertising?
  2. What is the difference between “owned” and “earned” advertising?
  3. Is email an example of owned advertising or earned advertising?
  4. What is digital marketing?
  5. How might this story represent an example of digital marketing?
  6. In marketing, what are data and analytics?
  7. Why are do you think data and analtyics are important to marketers?
  8. How do you think marketers analyze the effectiveness of an email marketing campaign?
  9. What does it mean to “opt out” in marketing terms?
  10. What is direct mail?
  11. What is seasonal marketing?
  12. What types of businesses and brands might benefit most from Mother’s Day marketing? Be prepared to discuss your answers in class.
  13. According to this story, some consumers don’t want to receive marketing messages relating to Mother’s Day. Why?
  14. How might that explain why more brands are allowing consumers to opt-out from their Mother’s Day (or other seasonal) marketing emails?
  15. What is an example of a business or brand that might want to offer Mother’s Day promotions? If you were a marketer working for that business or brand, what type of promotion would you offer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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