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Consumer Engagement

Consumer Engagement

Lunchables pits kids against AI in art challenge

When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Advertising

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Branding

J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Brand Loyalty

$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)

You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday.  Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Brands

Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…

By Chris Lindauer, 1 year12/30/2023 ago
Consumer Engagement

How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera

Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Consumer Engagement

Pottery Barn launches new mobile app

Customers can virtually preview products in their homes, track and manage registries and chat with a design expert. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Advertising

Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Advertising

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago

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